GOOGLE AD PREFERENCE MANAGER CODE
GOOGLE AD PREFERENCE MANAGER WINDOWS

Use of Cookies & Tracking Technologies for Advertising and Marketing Purposes.Cookies & Other Tracking Technologies: What Are They & Categories of Cookies.This Ads, Cookies & Tracking Technologies Policy (“ Ads & Cookies Policy”) forms an integral part of Viber’s Privacy Policyand further details the data we collect using cookies and tracking technologies, how we use this data, and your opt-out rights and options related to your personal data. We, along with our advertising partners and vendors, use a variety of tracking technologies, including cookies, for various purpose, including to learn more about how people use the Services (e.g., through internal statistics, etc.) in order to enhance and improve our Services, provide our users with personalized content including ads, for security purposes, etc. This can help a publisher avoid conflict of interest when running orders from competing brands.Viber Media S.à r.l., its subsidiaries and affiliated companies (collectively, “ Viber”, “ we”, “ our”, or “ us”) maintain our websites available at: and and our mobile applications, services and tools (collectively, the “ Services”, and as further detailed under Viber’s Terms of Service). This is used to make sure that a specific line item is not served along with other line items that have the same label. This prevents or minimizes revenue loss caused by the primary ad not being served.Ī feature that restricts the same ad to appear on the user’s screen multiple times within a period.

GOOGLE AD PREFERENCE MANAGER WINDOWS

DFP gives targeting options to schedule the delivery of ads within predefined windows of time.įallback is a backup creative displayed when ad units are unable to show the primary ad (can be due to technical error or line item shortage). DFP does not recommend the practice due to performance and cost reasons.Ī process of dividing a day into different parts to define which ads should be run during which sections of the day.

GOOGLE AD PREFERENCE MANAGER CODE

Asynchronous code offers a good user experience by decreasing page load time.Ī DFP feature that allows direct-sold campaigns to compete with AdX, AdSense, or remnant line items without interfering with the ultimate goal of those guaranteed line items.Ī process where a creative is required to call multiple third-party buyers, one after the other if the previous one is unable to serve.

This makes webpage content and ad tag to load without depending on each other.

This will help to prioritize line items as they compete for an impression. When creating a line item, you can give it a sale type. For instance, a line item was created to serve 20K impressions, but you had to stop it at 10K, then your forecast system should show 10K available inventory for other line items to use. Releasing inventory frees up inventory that has been reserved by a line item. This shows real-time data of available inventory for sale and helps improve the performance of specific line items. For instance, if you want to sell all leaderboard ads appearing on a specific category page, then ad placement feature can be used.ĭFP predicts the revenue potential by assessing the site’s traffic and past performance of your line items. It is a way to group ad units and sell them as a single offering. Each line item can be targeted with options offered by GAM (discussed in detail later). This helps limit the campaign to display the ad to a specific user type.

Publishers can manage creatives as an image, video, audio file, or an ad code from an ad network connected to their DFP. It contains details of ad units to be placed on the website, including size, placement, creative type, targeting options, among other information. It can be an ongoing or time-bound activity and include multiple ad sizes.Įvery order includes at least one line item. campaign, an order is a request placed by an advertiser on a publisher’s website. These are building blocks of your ad inventory.Ī.K.A. Ad units come in multiple sizes and are placed in many locations. Inventory can be represented as the number of ad units per page * total number of pages.Īny individual slot where ads can appear. Complete ad space available on your website for sale.

Google ad preference manager